The starting point for the project was the publication of "Die selbstbewußte Nation"/"The Self Confident Nation" by the Ullstein-Verlag in 1994. In this book, conservative nationalist authors attempt to establish the concept of the "new right" and spread the new right school of thought.
The new right's ideological arguments find a network for interaction in publishing houses, magazines, institutions and joint book publications. Disguised under the cloak of cultural or gender difference, the racism in new right publications is particularly dangerous due to its acceptance among a variety of social classes. In its efforts to establish cultural hegemony, the new right was able to move far into the conservative realm not only by providing key words in the political discourse, but also by establishing a dimension of (socially constructed) reality which, in the mean time, is accepted as unquestioned reality in broad social groups.
The poster series attempts to point out the racism in the structures of the new right's identifications and their meanings. For this purpose, new right quotations containing clear formulations are confronted with critical text passages specifically chosen because their content deals with these positions. These lines of text are underlined to emphasize the necessity of standpoints opposing the new right and additionally, to create a line which thwarts the strategically veiled rhetoric of the new right.
The posters were placed at various sites along the subway system, at bus stops and other locations that people often pass through to enable a reading of the posters and a confrontation with their content.
